[Blog] Best Practices for Sole Traders in Australia

This is a copy of an article from our blog, where we give you what we can to help you on your journey to be a successful sole trader. If you’ve got ideas for blog topics, or want to ask questions about the content, just put it down below.

From Startup to Success: Best Practices for Sole Traders in Australia


The Challenges Faced by Sole Traders in Australia

Starting a business can be a daunting task, especially for sole traders who have to juggle multiple roles and responsibilities. In addition to managing their products or services, they must also handle finances, marketing, customer service, and more.

All while trying to stand out in a crowded marketplace and stay ahead of the competition. In Australia, sole traders face unique challenges that can make it even harder to succeed.

For one, they must navigate complex legal requirements and regulations, such as registering for an ABN and GST. They also have limited resources and budget constraints that can limit their growth potential.

Another challenge is the volatile nature of the economy. With so many external factors affecting businesses - from global events like pandemics to local changes in consumer behaviour - sole traders must be adaptable and ready to pivot at a moment’s notice.

Adopting Best Practices for Success

Despite these challenges, there are certain best practices that sole traders can adopt to improve their chances of success. By implementing these strategies early on in their journey, they can set themselves up for long-term growth and profitability. One key best practice is setting up your business properly from the start.

This means choosing a business structure that aligns with your needs (such as sole trader vs company), registering for important permits as well as ABN or GST registration, and opening a separate bank account dedicated solely to business transactions. Managing finances effectively is another crucial component of success.

Sole traders should track income and expenses using accounting software or spreadsheets; understand tax obligations (including deadlines) well ahead of time; manage cash flow carefully by creating budgets; among others. In this article we will explore some of the top best practices that can help Australian sole traders achieve success in today’s competitive market environment - from managing finances effectively to providing excellent customer service and growing the business.

Setting up your business

Choosing a business structure that suits your needs

When starting a business, it’s important to choose the right structure that suits your needs. There are four types of structures you can choose from: sole trader, partnership, company or trust. Each structure has its own advantages and disadvantages.

As a sole trader, you have complete control over your business and all profits go to you, but you are also personally liable for any debts. Partnerships allow two or more people to share the workload and responsibilities of running a business, but profit is also shared between partners.

Companies provide limited liability for owners but can be more complex to set up and run. Trusts provide tax benefits but require more legal work upfront. Generally speaking when starting a business, most people choose to start as a sole trader, unless the work they are doing has a high degree of risk, in which case they might take the extra steps of creating a proprietary limited company to shield themselves from most legal issues that might occur.

Registering for an Australian Business Number (ABN) and Goods and Services Tax (GST)

Once you have chosen your business structure, it’s time to register for an Australian Business Number (ABN). An ABN is a unique 11-digit number that identifies your business to the government and other businesses.

Registering for an ABN is free and can be done online through the Australian Business Register website. If your annual turnover is $75,000 or more in goods or services sold in Australia, you will also need to register for Goods and Services Tax (GST).

GST is a 10% tax on most goods and services sold within Australia. It’s important to keep track of how much GST you collect so that you can pay it back to the government on time.

Opening a business bank account

Having a separate bank account for your business can help keep track of expenses and income related specifically to the business. It also makes tax time easier since all transactions are in one place. To open a business bank account in Australia, you will need proof of identity such as a passport or driver’s licence, proof of business registration, and your ABN.

Most banks offer business account options, so shop around to find the best one for you. Some banks may also offer additional services such as business loans or credit cards that can help with future growth. However one of the downsides of a sole trader business structure is that loans can be quite difficult to acquire.

Managing finances effectively

Keeping track of income and expenses using accounting software or spreadsheets

One of the most important aspects of running a successful business as a sole trader in Australia is keeping accurate financial records. This means keeping track of all income and expenses, including receipts, invoices, and bank statements.

To make this process easier, it’s recommended to use accounting software like okke or create a spreadsheet that can help you keep track of everything in one place. When choosing an accounting system or spreadsheet program, it’s important to consider your needs and budget.

Understanding tax obligations and deadlines

Another crucial aspect of managing finances effectively is understanding your tax obligations as a sole trader in Australia. This includes registering for Goods and Services Tax (GST) if your annual turnover exceeds $75,000 AUD per year; lodging regular Business Activity Statements (BAS) to report GST collected from sales; as well as lodging an annual income tax return.

It’s important to be aware of key tax deadlines throughout the year so that you don’t get caught out by late fees or penalties. For instance, quarterly BAS lodgements are due on 28 October each year for the September quarter; 28 February for the December quarter; 28 April for the March quarter; and finally on 28 July for the June quarter.

Even if you’re not needing to register for GST, as a sole trader your tax will be paid as income tax. You’ll need to separate your income and expenses to determine your profit, and then you have that amount added to any personal income you accrued during that time to work out the tax you’ll need at the end of the year, minus any deductions.

Creating a budget and managing cash flow

Creating a budget is another essential part of managing finances effectively as a sole trader in Australia. This involves estimating your expected revenue over a specific period (e.g., monthly, quarterly or annually) along with anticipated expenses such as rent, equipment, insurance and marketing.

It’s important to create a budget based on realistic projections rather than optimistic estimates or guesswork. Managing cash flow is also crucial because even profitable businesses can run out of cash if they don’t have enough money coming in to cover their expenses.

This means keeping track of your income and expenses on a weekly or monthly basis, so that you always know how much money you have available and can plan accordingly. There are many tools and resources available online such as cash flow templates that can help simplify this process, however okke has cash flow graphs built right into the desktop, so you can see such things at a glance.

Marketing Your Business

Developing a Strong Brand Identity

Your brand is what sets you apart from your competitors and communicates the value that you offer to your customers. When developing a brand identity, it’s important to consider your target audience, mission statement, and unique selling proposition.

Your brand should be consistent across all marketing channels, from your logo and website design to the tone of voice used in your messaging. One effective way to develop a strong brand identity is through storytelling.

By sharing personal anecdotes or experiences that illustrate what led you to start your business, you can create an emotional connection with potential customers and build trust. Another important aspect of branding is maintaining a positive reputation by staying true to your values and delivering on promises made.

You can also make sure to add your logo to any invoices you might want to send out. okke does this quick and easy with its invoice customisation features, just set your logo once and now it’s on all your invoices.

Building an Online Presence through Social Media, Websites, and Email Marketing

In today’s digital age, having a strong online presence is essential for any business looking to succeed. Social media platforms such as Facebook, Instagram, LinkedIn and Twitter can be powerful tools for reaching new audiences and engaging with existing clients. Creating quality content that is relevant to your target market will help increase engagement on social media channels.

Your website acts as the hub of your online presence where potential clients go to find out more information about who you are and what services/products are offered by you. While some businesses can get away with just having a Facebook page with their business details on it, a direct website will provide a much more measurable way of tracking your digital growth

Email marketing campaigns are another effective way of promoting products/services or offers directly through a user’s inbox. It’s important however not to spam users with irrelevant emails which could ultimately cause them to unsubscribe.

Networking With Potential Clients or Partners

Networking can be an invaluable tool for building relationships with potential clients or partners who can help grow your business in Australia. Attending industry events or joining relevant networking groups allows for face-to-face interaction and the opportunity to exchange ideas or business cards. You can also use social media to connect with potential clients or partners in your industry.

The key is to be authentic and build relationships long term by providing value, rather than just focusing on self-promotion. Remember, networking is about creating opportunities for growth by building meaningful connections. okke even has a community forum where you can find like minded business owners like yourself to engage with and gain tips from.

Providing excellent customer service

Understanding customer needs and expectations

As a sole trader, your customers are the lifeblood of your business. Understanding their needs and expectations is crucial to providing excellent customer service. Take the time to listen to your customers and find out what they are looking for in your products or services.

This will help you tailor your offerings to their needs and preferences. Make sure to pay attention to any reviews your business gets - this will let you know about the things you are doing well or poorly, and any adjustment that needs to be changed. It can be quite disheartening to get a negative review, but a good business owner will take that as a learning point and adjust their business for the future.

Responding promptly to inquiries or complaints

Nobody likes waiting for a response when they have a question or concern. As a sole trader, it’s important that you respond promptly to inquiries or complaints from customers.

Make sure you have clear contact information on your website or social media channels so that customers can reach out to you easily. When responding to inquiries or complaints, be polite and professional in all communications.

Even if the customer is unhappy with something, try to empathise with them and find a solution that works for both parties. If necessary, apologise for any inconvenience caused. It can be easy to be short with people for asking something that might seem silly, but you never know who that person will tell about your business if they have a good experience.

Growing your Business

Identifying Opportunities for Expansion or Diversification

Once you have established a successful business, it is important to look for opportunities to grow and diversify. This could mean expanding your product or service offerings, exploring new markets, or partnering with other businesses. One way to identify these opportunities is by conducting market research and analysing customer feedback.

Look for gaps in the market that you can fill with your unique skills and offerings. Another way to expand your business is by diversifying your income streams.

Consider creating multiple revenue streams through related products or services that complement what you currently offer. For example, if you own a bakery, consider offering baking classes or selling baking supplies in addition to your baked goods.

Hiring Employees or Outsourcing Tasks When Necessary

As your business grows, you may find that you need additional help to manage the workload. Hiring employees can be a daunting task but it can also be incredibly rewarding. You might think a sole trader couldn’t hire employees, but this is not the case at all.

Before hiring anyone, make sure you have a solid understanding of the role and responsibilities they will be taking on. Develop clear job descriptions and interview questions that align with those responsibilities. You are also going to be responsible for making sure you keep up to date with employee legal and tax requirements.

Alternatively, outsourcing tasks can also be an effective way of managing workload without hiring permanent staff members. This could include outsourcing administrative tasks such as accounting or marketing services.

Continuously Learning and Adapting to Changes in the Market

The key to long-term success as a sole trader is being able to adapt and evolve as the market changes. Make sure you stay up-to-date on industry trends and developments by attending conferences or networking events, reading industry publications, and staying active on social media. In addition, take advantage of online courses or workshops that can help improve your skills in areas such as marketing strategies, financial management techniques, and leadership development.

Don’t be afraid to pivot if necessary - sometimes a small adjustment can make a big difference in the success of your business. Stay flexible and open to change, and always be willing to adjust your strategy as needed.


As a sole trader in Australia, starting and growing your own business can be both challenging and rewarding. By adopting best practices in each phase of your journey, you can position yourself for success. Here are some key takeaways to keep in mind:

Focus on the fundamentals

Whether you’re just starting out or looking to grow your business, it’s important to get the basics right. This means setting up a sound legal and financial framework that will help ensure your success over the long term. From choosing the right business structure to tracking your income and expenses with accounting software, there are many steps you can take to put yourself in a strong position.

Build a brand that resonates

One of the most important things you can do as a sole trader is build a strong brand identity that speaks to your target audience. This means developing a clear value proposition and messaging strategy that sets you apart from competitors. It also means investing time and resources into building an online presence through social media, websites, email marketing, and other channels.

Stay focused on customer service

Remember that providing excellent customer service is key to building loyalty among clients and customers. This means understanding their needs and expectations, responding promptly to inquiries or complaints, and going above and beyond whenever possible.

By keeping these priorities top of mind throughout your journey as a sole trader in Australia, you’ll be well positioned for success. Remember: running your own business takes hard work and dedication - but with the right strategies in place, anything is possible!

Best of luck in your journey!